The question about the phenomenon in the beat-making business, where revenue is generated when working without concern for money, but ceases when charging begins, raises interesting business and psychological issues in the creative field. Several reasons can be considered for this:
Value and Perception
Things offered for free are often highly valued. By providing beats for free, you may increase interest and appreciation for your work. However, once you start charging, customers might begin to assess its value from a different perspective.
Changing Customer Base
By offering for free, you can reach a broader customer base. However, when you start charging, customers reluctant to pay may leave. This means you need to adjust your product to market needs and customer values.
Beat-making is a highly competitive market, and free products easily attract attention. However, charging puts you in direct competition with many other contenders.
Issues with Marketing and Branding
Presentation and marketing strategies are crucial when charging money. Careful consideration is needed for pricing, target market, and promotion methods.
In such situations, understanding market needs, clarifying your value proposition, and approaching the right customer segments are keys to success. Also, focusing on building relationships with customers and establishing brand credibility are important for a smooth transition to monetization.