I’m a beatmaker. Should I target artists or fans?

Beatmaker Marketing

As a beatmaker, whether you should target artists or fans can vary depending on your business model and career goals. Below are some points to consider for each approach.

Targeting Artists

  1. Professionalism Required: Artists often seek professional-level work, so high skill and expertise are essential.
  2. Business Opportunities: If you can successfully provide a hit beat, there’s the potential for a long-term relationship with that artist.
  3. Name Recognition: Working with established artists can help get your own name out there.
  4. Revenue: Selling beats to artists generally allows for higher pricing.
  5. Competition: The field is highly competitive, and top-tier artists will expect high quality and originality.

Targeting Fans

  1. Diverse Revenue Streams: Fans might be interested not just in your beats but also in related merchandise or services.
  2. Community Building: Targeting fans makes it easier to build a dedicated following, which can organically spread your work.
  3. Creative Freedom: With fans as your main audience, you may experience less commercial pressure, allowing for more creative freedom.
  4. Risk: If you have a smaller fan base, there’s a risk of less stable revenue.
  5. Long-Term Relationships: Building a long-term relationship with a fan base can lead to sustained revenue over time.

The choice between targeting artists or fans will depend on your skills, interests, and business objectives. Of course, it’s also possible to combine these approaches. For example, you could create high-quality beats for artists while also building your own brand to appeal to a general fan audience.

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