The Downsides of Using Keywords in Domain Names for SEO

Search engine optimization (SEO) has always been a significant aspect of digital marketing, and one common practice is to use keywords in domain names. The rationale behind this strategy is that having a keyword-rich domain name helps search engines understand the website’s content and purpose, ultimately leading to better search rankings. However, recent updates in search engine algorithms, such as Google’s EMD (Exact Match Domain) update, have changed the landscape of SEO, making it essential to reevaluate the effectiveness of this approach.

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