The Importance of Marketing Remains Unchanged in the Era of AI-Assisted Music Production

AI

In recent years, the remarkable development of artificial intelligence (AI) has significantly lowered the barriers to music production. Particularly, even non-musicians can now easily create music using AI, bringing about a significant change in the music industry. However, just because music production has become easier with AI, it doesn’t mean that your music will automatically reach a large audience. The importance of marketing remains unchanged even today.

The Current State of AI-Assisted Music Production

Currently, there are numerous music production tools that utilize AI. With these tools, users can easily create melodies and chord progressions without any knowledge of music theory. There are also services that automatically compose music, allowing users to obtain original songs by simply specifying the genre and mood.It is true that the development of AI has greatly lowered the hurdles to music production. However, this doesn’t mean that anyone can easily achieve success.

The Importance of Marketing

Precisely because music production has become easier, more people than ever are creating music. As a result, the music market has become saturated, making it difficult for individuals to get their music heard.This is where marketing becomes crucial. No matter how good your music is, if you don’t effectively promote it, no one will listen to it. You need to utilize various methods to spread your music, such as leveraging social media, performing live, and getting featured in media outlets.

Pursuing Originality and Quality

While AI has made music production easier, there are concerns about the decline in originality and quality. Songs created by AI tend to resemble existing songs, making it difficult to showcase one’s individuality.Therefore, it is essential to incorporate your own ideas while utilizing AI and pursue originality. It is also important not to rely too heavily on AI and to create high-quality music while valuing your own sensibilities.

Conclusion

It is true that the development of AI has lowered the barriers to music production. However, this doesn’t mean that anyone can easily achieve success. The importance of marketing remains unchanged even today. Incorporating your own ideas, pursuing originality and quality, and conducting effective promotion are the keys to succeeding in music.

Utilizing AI is a powerful tool in music production. However, it alone is not enough. The approach required in the current music scene is to effectively use AI while valuing your own uniqueness and putting effort into marketing.

AI can be a great asset in music production, but it is not a magic wand that guarantees success. By combining AI with your own creativity, focusing on quality, and investing in effective marketing strategies, you can increase your chances of standing out in today’s crowded music landscape. Remember, while AI has made music creation more accessible, it is still up to you to put in the work and make your voice heard.


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Born in 1982, he is a Japanese beatmaker and music producer who produces hiphop and rap beats, and also produces and consults music artists. He also researches web marketing strategies for small businesses through music activities and personal blogs. Because he grew up internationally, he understands English. His hobbies are muscle training, photo processing, WordPress customization, K-Pop, web3, NFT. He also loves Korea.

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